Leadership Team

Gene Swift, Founder & Chief TrollGene Swift  •  Founder & Chief Troll

Gene Swift has spent more than two decades getting paid to try and find the right way to put things. Most recently, Gene led Marketing & Communications for Wells Fargo Capital Finance, a group of commercial finance businesses within Wells Fargo’s Wholesale Banking Group, as a Senior Vice President. During his time there, Gene worked on both “pay” and “pray” messaging, with reputation risk at the top of every effort’s list of priorities. As a consultant, he has worked with major name clients in entertainment, politics, and labor. He began his career in the film industry, in development, helping other storytellers get their story straight.

Gene is a member of the Public Relations Society of America (PRSA) and has successfully completed its Reputation Risk Management Certificate Program and its Crisis Communication Certificate Program.

He is also a member of the PEER 150 Marketing group, the International Association of Business Communicators (IABC), the American Marketing Association, the Turnaround Management Association, the Los Angeles Venture Association, and has served on the Advisory Board for the UCLA Extension Marketing & Public Relations Certificate program.

Prior to receiving his master’s in writing from The American Film Institute, Gene graduated with honors from Middlebury College, where he co-founded, led, and performed with the improv comedy group, The Otter Nonsense Players.