You have a thing you’re about to share with the world. A new company or product. A marketing slogan or campaign. You’re about to drop that proverbial “hottest album.” Lend your voice to an animated character. You’re running for office. Releasing a clothing line. You get the idea…
But there’s something you’ve missed. Something you didn’t think of. Something that crept into and infected the great idea you and your team started working on, eighteen months ago. Or maybe it was there all along, and you just didn’t catch it. And it’s going to do some serious damage to your brand.
We’d say, “That’s where we come in,” but that’s not where we come in. Ideally, we come in before that damage happens, and show you how it might.
It’s sort of like we’ve been sent back in time to stop the robot killing machine from destroying humanity, far off in the future, except instead of the robot killing machine, it’s probably a tone-deaf marketing campaign or a bus bench ad that’s going to offend everyone who sees it, and instead of humanity, it’s just your brand.
But hey… It’s just your brand.