Avoiding the risk of reputation damage should be at the top of every brand’s priorities. Unfortunately, most organizations and individuals wait until the damage is done before it becomes important.
At White Hat Trolls, we specialize in mitigating brand and reputation risk through a focus on “pre-crisis” strategy. Simply put, we try and keep our clients out of the apology business by keeping the crisis from happening in the first place.
1 : one who is admirable and honorable
2 : a mark or symbol of goodness
3 : a hacker who tests computer systems for possible vulnerabilities so that they can be fixed
2 : a person who intentionally antagonizes others online by posting inflammatory, irrelevant, or offensive comments or other disruptive content • Internet trolls
“white hat” and “troll.” Merriam-Webster.com. 2018. https://www.merriam-webster.com (28 February 2018).